Sell Your Products on MySpace

Sell Your Products on MySpace

When most people think of MySpace they believe it is merely a community for individuals to make friends or reconnect with old friends but MySpace can offer more to savvy Internet marketers who know how to network effectively on MySpace. Although MySpace is intended to be a noncommercial community and commercial websites are strictly prohibited there are some opportunities to advertise and stimulate sales through MySpace. This article will discuss the subject of advertising on MySpace, the terms of service on MySpace and how MySpace members can avoid being viewed as dreaded spammers by other members of the community or by MySpace administrators.

Advertising on Your MySpace

According to the MySpace mission statement, the community is meant to be a noncommercial one. However, this statement refers to the individuals’ pages created and maintained by members and not the website as a whole. In fact MySpace is a commercial website with banner advertisements running on many of the pages and other advertisements appearing in sidebars and other locations. These advertising opportunities are open to the public and anyone who is interested in advertising in these areas is urged to contact MySpace directly for more information. This type of advertising is worthwhile for business owners who have products or services which may appeal to the members of the community.

While advertising on individual websites on MySpace is prohibited by the terms of service there is sometimes room to market products one ones website without violating the terms of service. Although many visitors to MySpace have encountered websites which are blatant advertisements, this practice is not recommended because, if discovered by MySpace administrators, it may lead to the individual being banned from the community. However, consider an example where a link to an ecommerce website selling sunglasses is placed in answer to a question of, “What is your favorite type of sunglasses?” The link certainly provides a relevant answer to the question and does allow visitors to the website to learn more about the member. Determining whether or not this is advertising or not is a matter for MySpace to determine but it is likely they would not consider this advertising although those who follow the link might end up making a purchase.

MySpace Terms of Service

The terms of service provided by MySpace were created to offer members guidelines as to what types of actions are acceptable and what actions are prohibited. All members should read these terms of service before joining and should review the information periodically to ensure it has not changed significantly during the course of the membership. Members who have questions regarding the terms of service should contact MySpace directly for more detailed information or an explanation of the terms.

Avoiding the Spam Pitfalls on MySpace

We have already discussed how although commercial websites are prohibited on MySpace there are some advertising opportunities which still exist. MySpace reaches a large audience each day and this large audience might tempt some to try to advertise to all of these members and visitors at once. Unfortunately this sometimes can be construed as spam. Therefore, precautions should be taken to avoid actions which might be considered spam by other members or the MySpace administrators.

As an example of the potential for spam consider a MySpace member who is very excited about the cosmetics line they sell. This member might really believe in the products and think they are so wonderful that everyone should learn more about these products. However, if this user then begins systematically going through MySpace searching for all users who mention anything even remotely related to cosmetics and then places a comment on their website directing them to a link to more information about these cosmetics this would likely be considered to be spam. The member may think their actions are harmless but the members who receive these comments and the MySpace administrators may disagree.

Security and Privacy on MySpace

Is there security and privacy on MySpace? This can be a difficult question to answer because there are many possible answers. There can be a certain degree of security and privacy available on MySpace but as with any online community there is also the potential for unsafe situations and violations of privacy. However, there are a couple of ways MySpace members can ensure they are receiving the highest levels of security and privacy possible. This includes being familiar with the terms of service, taking active measures to protect yourself and making use of the privacy features included in the software. 

Read the Terms of Service Carefully

Reading the terms of service carefully can give users an understanding of the amount of security and privacy available on MySpace. These terms of service provide members with useful information for the types of activities or content which are prohibited on MySpace. Understanding these regulations will help members to understand whether their actions or the actions of other members are in violation of the terms of service. While the MySpace administrators do not have a policy of policing the community for content violations, they will respond to allegations by other members of violations and will take appropriate actions if the members are in fact found to be in violation of the terms of service. These actions may include deleting the members account and taking appropriate legal actions.

The MySpace privacy policy is referenced within the terms of service and this reference incorporates the entirety of the privacy policy into the terms of service. As a result members who join the MySpace community and agree to the terms of services are also, by default, agreeing to the privacy policy. Therefore, members should carefully review the privacy policy and familiarize themselves with the terms of this policy.

Protect Yourself on MySpace

Members of MySpace do have a small degree of protection afforded by the administrators of MySpace but they can provide themselves with a great deal of additional protection by being aware of how the Internet works and using common sense. Generic safety tips for protecting oneself on the Internet also apply to the MySpace community. Just like it is not wise to give out sensitive information such as your address or social security number on online discussion boards, it is not wise to list this type of information on a MySpace profile either.

MySpace members may think the information they post on their profile is only being viewed by their friends and the members of their extended network but this is not true. There can be many individuals on MySpace who are lurking and viewing members’ websites all the time. Some of these lurkers may be completely innocent but others may be harvesting information.

Making Profiles Private

MySpace does have some features which can give members an increased amount of protection. The ability to make a profile private is one of these features. Most MySpace profiles are public and are viewable by both members of the community and nonmembers. However, those who wish to keep their website private can make it only available to those on their friends list.

Members of MySpace also have the ability to remove members from their friends list or block other members from sending them emails or instant messages. Only members in your friends list can post comments on your website so if there are members who are leaving malicious comments, you can remove them from your friends list to avoid future problems. Also, if you are receiving harassing emails or messages you can block users to prevent them from contacting you in the future.